Overseeing a diverse portfolio of real estate focused entities throughout the state of North Carolina, Reed directs strategy and operations for Ivester Jackson's commercial, investment, development, and luxury residential real estate operations.
Stretching from Asheville and Highlands in the North Carolina Mountains, to Charlotte, Lake Norman, and Wilmington at the Carolina coast, Ivester Jackson's rapid growth has established the company as one of the southeast's most influential real estate advisory brokerages.
Reed's background in marketing strategy, business analytics, and corporate expansion planning has established him as a frequent guest analyst for publications like The Charlotte Business Journal, The Charlotte Observer, and Asheville Citizen Times. He currently serves on the prestigious Christie's International Real Estate owner's committee and was named to the 2021 "Power 500", Business North Carolina Magazine's ranking of the state's most influential business leaders. Reed remains active in property evaluation and real estate advisory services and lives in the Charlotte area with his wife and business partner, Lori Ivester Jackson.